About Us


At ALP, we emerged from a vision of seamlessly blending fashion with athleticism. We firmly believe in breaking free from the conventional mold of monochrome sportswear. Gone are the days when athletes and individuals felt confined to rigid dressing norms. 

Our mission is to unite the worlds of fashion and sports, offering accessible, budget-friendly products that cater to the dynamic needs of today's youth (and beyond), all while steadfastly upholding our commitment to quality. 

What sets us apart? Our products transcend across different sports, fitting in seamlessly whether you're on the tennis court, golf course, hitting the gym, or simply strolling. Count on turning heads wherever you go.


Our beginnings are deeply rooted in India, and our ultimate goal is to emerge as the quintessential symbol of athleisure fashion. These roots serve as a constant source of inspiration, driving us to fuse the richness of culture with contemporary fashion across every corner of the sports landscape. This fusion, this amalgamation, defines our unique approach to athleisure wear.


We're here to revolutionize the sports industry by seamlessly integrating fashion and sports. Fearless, fervent, and fueled by a maverick spirit, our bold approach is evident in every product we create. Yet, our ambition extends beyond individual items. It's about uniting diverse backgrounds, tastes, lifestyles, communities, and sports. This amalgamation propels us toward a greater transformation.

 Problem ALP solves-

1.Inclusivity and Diversity: We're making a significant impact by encouraging the fusion of various backgrounds, tastes, lifestyles, communities, and sports. This ensures that our athletic wear is accessible and appealing to a wide range of individuals, promoting inclusivity and diversity in our customer base.

2.Empowerment and Individuality: We're empowering our customers to express their unique style through our disruptive and maverick approach. No longer do they have to conform to the traditional, one-size-fits-all athletic wear. Our brand encourages them to embrace their individuality and stand out in their sportswear.

3.Fashion Meets Functionality: We're solving the dilemma of having to choose between fashion-forward attire and performance-oriented sportswear. Our products seamlessly blend fashion with functionality, providing athletes with apparel that not only looks great but also supports their performance.

4.Community Building: By emphasizing the convergence of communities, our brand creates a sense of belonging among like-minded individuals. We're not just selling athletic wear; we're fostering a community of passionate sports enthusiasts who share a love for both sports and fashion.

5.Industry Disruption: We're not content with the status quo. Our brand is on a mission to disrupt the sports industry, introducing fresh, innovative approaches to athletic wear. This is a bold move that challenges established norms and sets new standards for the industry.

In summary, our brand is solving the problem of limited options and inclusivity in the athletic wear industry, while also encouraging individuality, building a community, and pushing the boundaries of innovation in sports fashion.